During the 2019 lockdown, while the world stood still, I went into the forest. For two years, I wandered among the trees and discovered a hidden kingdom thriving in the shadows:
Here's How Your favorite mushroom brand began..
Sparking the start of the Mushroom Movement here in South Africa
The Mushroom Kingdom
Deep in the forest..
I found life-saving medicinal fungi, delicious gourmet varieties, and even the dangerous ones. I realized there was an entire world of healing and nutrition that wasn't taught in our schools and was missing from our grocery stores.
the problem
I was dumbfounded. Why was the public's only access to mushrooms limited to one or two basic varieties? Why were our pharmacies filled with synthetics while a natural, side-effect-free pharmacy was growing right beneath our feet?
The Uphill Battle
The Mushroom Movement wasn't born in a boardroom; it was forged through fire. We didn't just want to sell a product; we wanted to bring an entire kingdom to the mainstream.
It hasn’t been easy. We watched our first farm collapse during the dark days of load shedding. We faced countless production failures, internal hurdles, and financial losses that would have broken most.
But we kept going because we knew the world needed what the forest had shown us: Protein without cruelty. Healing without chemicals.
Today, after years of trial and error, we have mastered the art of mushrooms to bring you the highest standard of products and information.
What We Stand For:
1. Accessible Natural Medicine:
Turning the "scarce information" of the past into the natural solutions of today.
2. Mushroom Growing Education
Teaching people how to grow high quality, medicinal ingredients.
We sell mushroom grow boxes, run mushroom cultivation workshops and occasionally publish video courses as well!
3. Mushroom Identification
Our team of guides includes Alec, Founder of The Mushroom Box (TMB), Cullen Clark, Founder of Aether (AE) &
Chantal Z (Founder of Mosh) have teamed up to bring you epic mushroom identification workshops.
What We've Achieved Since 2019
Over the last 5 years we've been fortunate enough to:
Win the Eco Logic award & the Originality award at Karmers.
Teach over 30 000 people to grow their own mushrooms.
Feature on Mastercheff & create new mushroom recipes for you to enjoy.
A Note From Our Founder
"You deserve to know how to heal yourself. You deserve to know how to grow your own food. This isn't just a business; it’s a return to the roots of what it means to be human."
AMS, Founder, The Mushroom Movement
"You deserve to know how to heal yourself. You deserve to know how to grow your own food. This isn't just a business; it’s a return to the roots of what it means to be human."
AMS, Founder, The Mushroom Movement